Monday, 20 December 2010
Pitch Script
Wednesday, 15 December 2010
Costumes

I made this moodboard to show the different styles of Lily Allen. It's obvious she wears a lot of jewellery and accessories which we will include in our music video to stick to the correct theme. We are also including bright colours which are signature to Lily's fashion sense. She mainly wears little summer dresses and has had vibrant hair in the past, which is the look we are going to use. Here's a few examples of what pictures have influenced our costume decisions for our music video:



By Leila Robertson
Friday, 26 November 2010
Initial Idea for Our Music Video
When we first chose the song 'The Fear' by Lily Allen, straight away we printed off the lyrics and decided to jot down the idea's we had for a possible music video. This is what we came up with at the beginning, we did stick to some of our original ideas.
By Leila Robertson
Thursday, 25 November 2010
Intital Idea's
The list of artists we came up with were;
* Kate Nash
* Regina Spektor
* Scouting for girls
* Diana Vickers
* Pixie Lott
* Rihanna
* Beyonce
* JLS
* Michael Buble
* Lady GaGa
Georgia Angove



Lily Allen's Awards
British Female Solo Arist
2010 NME Awards
Giving It Back Fan Award
2009 Q Music Awards
The Fear - Best Track
2007 Q Music Awards
Alfie - Best Video
2010 Brit Awards
MasterCard British Album
2010 BRIT Awards
British Single
2010 BRIT Awards
Hottest Woman
2009 NME Awards
The IRP Award Indie / Rock / Pop
2008 MP3 Music Awards
Best Alternative Music Album
2007 Grammy Awards
Best New Artist
2007 MTV Video Music Awards
Best British Female Solo Artist
2007 BRIT Awards
Best British Album
2007 BRIT Awards
Best British Breakthrough Act
2007 BRIT Awards
Breakout Artist - Female
2006 Teen Choice Awards
Best New Act
Georgia Day
Character In Our Film

By Georgia Angove
Thursday, 11 November 2010
Questionnaire
1. Do you ever watch music videos?
Yes
No
2. If you wanted to watch a music video, where would you go to do this?
Music Channels
YouTube
MySpace
Other
3. Do you watch music videos all the way through?
Yes
No
4. Would it influence you to download music having watched a music video?
Yes
No
5. Do you share music videos with other people?
Yes
No
Results
Having collected the results from fellow students of the sixth from I have been able to form an idea of where people go to watch music videos, if they ever watch them the whole way through, and if they share the music videos with other people etc. The students I have asked are of a mixed ability A-level students with a random choice of subjects. I restricted the questions to 16-18 year olds with a reasonable mix of male to female but not exactly 50/50. No media students were asked because they are more likely to have more interest in music and music videos as they have seen them in class.Shenfield high school is within a relatively affluent part of the country (South East England) with a predominantly white population.
By Sarah Panzetta
Song Lyrics
Lily Allen - The Fear
I want to be rich and i want lots of money
I don't care about clever i don't care about funny
I want loads of clothes and fuckloads of diamonds
I heard people die while they are trying to find them
And i'll take my clothes off and it will be shameless
'cuz everyone knows that's how you get famous
I'll look at the sun and i'll look in the mirror
I'm on the right track yeah i'm on to a winner
I don't know what's right and what's real anymore
And i don't know how i'm meant to feel anymore
And when do you think it will all become clear?
'cuz i'm being taken over by the fear
Life's about film stars and less about mothers
It's all about fast cars and cussing each other
But it doesn't matter cause i'm packing plastic
And that's what makes my life so **** fantastic
And i am a weapon of massive consumption
And its not my fault it's how i'm programmed to function
I'll look at the sun and i'll look in the mirror
I'm on the right track yeah we're on to a winner
I don't know what's right and what's real anymore
And i don't know how i'm meant to feel anymore
And when do you think it will all become clear?
'cuz i'm being taken over by the fear
Forget about guns and forget ammunition
'cuz i'm killing them all on my own little mission
Now i'm not a saint but i'm not a sinner
Now everything is cool as long as i'm getting thinner
I don't know what's right and what's real anymore
And i don't know how i'm meant to feel anymore
And when do you think it will all become clear?
'cuz i'm being taken over by the fear
For our music video we are using the version which does not include swearing in. This is becasue our target audience is teenagers and younger so we cannot include swearing, also it would be aired on all major music channels as it was number one in the charts at one point so the swearing would be cut out anyway.
Lyrically, the song is a rant about materialism "sung in the voice of a would-be starlet", and tackles societal consumerism and overnight-fame-hunting. It also makes reference, through the line "I'll look at the sun and I'll look in the mirror", at the daily British tabloid newspapers The Sun and The Mirror, which often report on Allen.
By Sarah Panzetta
Location and Settings


We are also including quick shots of the landmarks in London such as London Eye, Big Ben and the Houses of Parliament , so if people do not recognise Leicester Square they will instantly recognise we are in London from the landmarks. We chose to film in London as people interperate London with young cool people which our music video is aimed at.
Part of our video is also being filmed in a Clothes shop in London we hope to film in Topshop, but have yet to hear from the manager if we can film. We want to film in topshop as its target audience is the same targer age as ours.
Another part of our video is being filmed in Leilas Bedroom, this is because hers is all one colour and we want the main focus to be on the bed so it stands out the most as that is where she is going to be laying.
A scene is also being filmed in our school X block in the drama department for our photo shooting scene, we want to do it in the x block to get a plain backgroundound so it looks believable.
Georgia Day
Shooting Schedule
Brief/Synopsis
By Sarah Panzetta
Props And Costumes

Monopoly Money - We are using monopoly money to surround Leila on the bed, this shows the fakeness of show business.

Diamonds - We are putting the diamonds on Leila's face to signify wealth.

Black Beetle - We are using Leila's mum's black beetle as the car that Leila's legs are seen getting out of.
Digital SLR Camera - The camera will be used to represent the lack of paparazzi interested in her when she is in London.

Credit Cards - Credit cards are being used in the shot where Leila is in a shop in London. This represents the fact that money is not an issue for her and she doesn't need them.

Prom Dress - We are using a prom dress as the costume for when she is in Leister Square, this is done to show the showbiz side to her.

Mirror - We will be using these for the line 'I looked in the sun and I looked in the mirror.'

Trainers - We are having Leila wearing trainers underneath her elegant prom dress to show that she is not your typical celebrity.

Red Carpet - We are using a red carpet for the scene in Leicester Square, where most film premiers take place.
Georgia Angove
Monday, 1 November 2010
Analysing Lily Allen's Music Video, Smile
It shots to a flashback of her and her partner lying on the same bed as she's currently sitting on, which then flicks to mixed shots of her alone on the bed then her with her partner as it shows it brings back memories. The mise en scene of the orange room which colour codes as happy which contrasts to how she feels. She's wearing a long, pale coloured dress which repressents innocence.
As it cuts to a long shot of her standing in the street, we see several close ups of her face so we can relate to her, the long shot makes her look small and vulnerable. She's wearing a puffy prom dress with a black coast wrapped over the top, then trainers as her footwear, this occurs in several Lily Allen videos so it's become her trademark in a way. As a man walks into shot, there's a close up of Lily's hands as she passes over some money to him, it quickly cuts to the next scene which is a long shot of the boyfriend from the first scene walking down the street.
It cuts to a low angled shot of four thugs, they are wearing stereotypical baggy clothes and hoods, it's filmed at a low angle to make them appear bigger and strong. Suddenly there's a long shot of the thugs jumping into shot and start attacking the ex-boyfriend, it now becomes clear to the audience that Lily had payed them to attack him.
It cuts to a mid shot of Lily and her ex-boyfriend sitting in a cafe, there's mise en scene of a dingy cafe with hardly any colour to it, her ex is in dark coloured clothing. Lily is the only one who stands out, which suggests she's stronger and more confident than him now.
For the rest of the video, there's a long shot of Lily walking down the middle of the road at night. This is a typical cliche for music videos which was first seen in Massive Attack's video for Unfinished Sympathy and also creates intertextuality with The Verve's video for Bitter Sweet Symphony. The idea of someone singing in public, a normal environment is very abnormal yet becoming more popular.
By Leila Robertson
Planning Diary
Started on our blog post the first blog posted was S.W.O.T, strengths, weaknesses, opportunities and threats. Planned ideas for music video and started story board.
Week Two
Updated the blog posts included: Lily Allen, codes and conventions of a music video, permission email 2, evaluation of AS blog, permission email and what is a music video.
Week Three
Updated blog posts include: Inspirations/ influences , mood board and intended audience. Story board is half completed.
Week Four
Posts on blog are Genre and insitutional analysis.
Week Five
Updated posts on our blog include an analysis of lily allens music video 'smile', Props and costumes, Brief, shooting schedule, location and setting, song lyrics, questionnaire.
Georgia Day
Institution Analysis
Analogue terrestrial - 2,600,000
Virgin - 3,672,000
Sky TV - 8,900,000
Freeview - 9,700,00
Cumulative sales of Freeview boxes and IDTVs capable of receiving the DTT platform have reached 60 million, the organisation has announced, a figure equivalent to the population of the United Kingdom.
The figures come as Ofcom’s Digital Progress Report for the second quarter showed that take-up of digital television in UK households now stands at 92.7%, up by 2.9 percentage points year on year.
SKY Channels
MTV - Who else can get you this close to the stars? MTV gives you exclusive access, because when they talk, they talk to MTV first.
MTV Show - MTV Shows great entertainment! Comedy, reality and the usual MTV favourites all packaged into one channel.
The Box - The Box is the UK's freshest Music TV channel, keeping you up to date with the latest greatest tracks that everyone's talking about.
Magic - Discover new and unexpected guilty pleasures to sing along to. From pop perfection to beautiful ballads, Magic plays the music that makes you feel good.
Kiss TV - Kiss is always fresh and funky, living sexy with the best in urban music.
4 Music - 4Music brings you closer to the hottest artists around right now. If it's music news, latest playlists, video exclusives and great competitions you're after, 4Music has it all including live performances, interviews, documentaries and festival coverage. Plus catch Hit40UK as we count down the 20 biggest tracks of the week and find out the UK's official number one.
VH1 - VH1 provides the hottest celebrity interviews, live performances and the best in music-based entertainment, set to a soundtrack of the most stylish contemporary music around.
Q - Q embraces music from every genre – pop to rock, R&B to rap, and every video we play is chosen by our viewers.
MTV Classic - The very best of MTV music programming, playing all the tracks which have stood the test of time.
MTV Hits - If you're looking for non-stop, pure music, 24 hours a day, seven days a week, you'll be looking for MTV Hits.
MTV Base - When you're after the best new videos and exclusive interviews from the world of Hip-Hop, R&B, and UK Garage, check out MTV Base. It's got the lot.
Smash Hits - Is bursting at the seams with non-stop chart toppers from the world of pop.
Kerrang - Kerrang! is where everything 'rocks' – and life is always LOUD.
MTV Dance - MTV Dance has access to the biggest and best sounds around – so you can keep in touch with the hottest dance tracks available.
MTV Rocks - MTV Rocks is the channel for young, engaged, passionate gig-going fans; playing the best indie, rock and alternative music.
By Sarah Panzetta
Genre

Georgia Angove
Thursday, 21 October 2010
Codes and Conventions of Chosen Genre
A way of constructing meaning in media texts.
Can be divided into two separate categories: Technical and Symbolic.
Technical: - How equipment and technology are used to construct meaning. - Camera – different angles, shots… - Editing – pace, style… - Sound – Diegetic / Non-diegetic, genre...
Symbolic: - Meaning created beyond what is obvious to see. - For example, specific facial expressions. - Mise-en-scene.
3.The reason for codes and conventions…
Codes and conventions are a firm set of rules / way of doing things.
Can slowly adapt.
Shouldn’t be challenged on too great a level.
The reason for them:
1 st , it allows the audience to become familiar with a certain genre as they become accustomed to seeing certain things.
2 nd , it ensures that a certain text works well and fits into it’s genre.
4.Codes and Conventions specific to Music Videos… >>>
5.Styles of Music Video
Music video’s can be categorized in terms of style.
These are:
Performance – Band / artist playing.
Narrative – Includes story.
Mixture – Both performance and narrative based.
Cameo – Band / artist features in the narrative but doesn’t perform. (Foo Fighters)
Animation – Digitally (flash) / Stop-frame.
6.Camera
Variety of shots depending on the style
A lot of CU’s (especially in performance music videos). - Perhaps even ECU of lips, guitar strings being strummed, etc…
Crane shots – hovering over stage.
Low-angles.
LS and ELS.
Pans / tilts – move from different performers.
Tracking.
7.Editing and Sound
There are many different editing techniques used in music videos.
Music videos usually feature jump cutting.
Footage is usually edited to match the music.
Split-screens / CGI
Choosing to include Diegetic sound.
Change in levels of sound.
8.Mise-en-scene
The mise-en-scene can vary greatly depending on the genre of music and the type of music video.
Props – performance equipment, band merchandise.
Costume – certain outfits.
Location – concert halls, venues, streets…
Facial expressions.
Georgia Angove
Inspirations/ Influences

In our video our main character will be showing how not to fall into the worldly environment of the media in a humorous way.
Our main influence for our music video is actually Lily Allen’s music video’s they are all extremely bright and colourful and show her personality off well. We wanted to portray this in our video as well. Her videos are also really random and include things that sometimes have nothing to do with the video; however we did not want to make the video completely random as we did not want to confuse the audience and we want them to know what the song is about.

The video also contains a lot of miming and we want to replicate that, however this depends of the acting quality of the person we pick to act the main character. The style in Lily Allen's videos is all very ‘poppy’ and stylish and we also want to collaborate that into our video. The kind of clothes Lily wears is colourful dresses and cute styled clothing. The actress we are using in the video will wear clothes like this to portray the image we are trying to get across.
Another influential artist was Kate Nash as her videos are also random and extremely colourful and also appeal to the same target audience as Lily Allen.

Georgia Day
Mood Board

I have included these pictures in our mood board as this is what we are including in our music video, as you can see all the pictures included are bright and colourful and this is what we want to be included and the main theme of our video. We want our video to stand out and be bold and charismatic just like Lily Allen.
Georgia Day
Intended Audience - Sarah's Profile

Sunday, 17 October 2010
Story Board
Monday, 11 October 2010
Lily Allen

A contract was signed with label Regal Recordings, as the people watching her videos rose in thousands. In 2006 Lily began working on her first studio album and her first single Smile, reached number one in the singles chart in July.
Her debut record, Alright, Still, was well received on the international market, selling over 2.6 million copies and brought Allen a nomination at the Grammy Awards, BRIT Awards and MTV Video Music Awards. She then began hosting her own talk-show, Lily Allen and Friends, on BBC Three.
Her second major album release, It's Not Me, It's You, was a big shift in the genre she had previously gone for. The album had more of an electro feel to it rather thatn the ska feel from her first one. The album made it to number 1 on the UK Albums Chart. From this album came the popular hit singles 'The Fear' and 'Fuck You'. In August she announced her pregnancy and began a break. Earlier she has discussed plans to write for other artists, launch a record label and open a fashion rental shop during her break. This is yet to happen.
Georgia Angove
Codes and conventions of a Music Video
The Camera – Different angles and shots
Editing – Pace and style
Sound – Diegetic /Non diegetic and genre
Secondly Symbolic which means what is created beyond what is obvious for us to see.
For example;
Specific facial expressions
Mise-en-scene
There are many reasons for codes and conventions. Firstly codes and conventions are a firm set of rules and can slowly be adapted but shouldn’t be challenged on too a great level. The reason for theses codes and conventions is because it allows the audience to become familiar with a certain genre as they become accustomed to seeing certain things. As well as this it ensures that a certain text works well and fits
into its genre.
There are different styles of music videos and they can be categorized in terms of style. These consist of Performance - the band/artist playing, Narrative – Including the story, Mixture – Both performance and narrative based, Cameo – Band/artist features in the narrative but doesn’t perform, and finally Animation – Digitally/Stop-frame.
By Sarah Panzetta
Evaluation of AS Blog



These were our strong points as we put in a lot of detail and we included images so its visual. Our poster was very effective as we used a screenshot from our video and put a quote from it across the top. Our other strengths were our textual analysis essays.
We found that throughout our AS blog, we realised that we should of timed our blog posts more efficiently as when it came to evaluating our thriller video we only just made the deadline. However, we completed our storyboard quickly so we got to film straight away and get our thriller edited quickly.
By Leila Robertson
What is a music video?
'A short, moving image product, shot for the express purpose of accompanying a pre-existing music track and used to encourage of sales of the music in another format.'
Andrew Goodwin wrote a book about the rise of MTV which came out in 1992..
He indenftified a number of key features, which distinguish the music video as a form:
* There is a relationship between the lyrics and the visuals with visuals illustrating, amplifying or contradicting the lyrics.
* There is a relationship between the music and the visuals (again with visuals illustrating , amplifying or contradicting the music).
* Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock).
* There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
* There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras etc).
* There are likely to be intertextual references, either to other music videos or to films and TV texts.
Georgia Angove
Wednesday, 29 September 2010
S.W.O.T
The strengths of us using a Lily Allen song is that she has a very wide target audience, ranging from young teens to adults. This is because, even though her lyrics can be secually explicit, alternative versions are also used for a younger audience. This young audience are made up of young female teenagers who may use her as a role model often positively because her lyrics are very much from a woman's point of view in a male dominated medium. For an older audience, they can relate to the irony of the lyrics and like to feel that they have a sense of shared knowledge. Also, women can relate to her because her lyrics are from a feminist point of view.
A slightly older audience could also appreciate her wit in her lyric writing.
Weaknesses
One of Lily Allen's weaknesses is that already her rivals are threatening to eclipse her, as she's in a lot of competition with more women artists coming into the media. There is also a limited male audience when it comes to her lyrics and style of singing.
Opportunities
The opportunities that could come out of doing a Lily Allen video include the video being shown for an album release which then promotes the album and gets the video shown publicly. It could also coinside with a world tour of Lily Allen's. This way it gets shown to all her fans and promotes her music and quirky videos.
Threats
The threats are similar to the weaknesses in the sense that Lily Allen has a lot more competition in the music industry. There are many more female artists such as Florence and the Machine, Pixie Lott, Alexandra Burke, Katy Perry etc. Another artist could easily copy Lily Allen's style therefore causing her to become less popular as they would be a new upcoming artist.
By Leila Robertson
Tuesday, 28 September 2010
Permission Email
This is a copy of the email I sent:
Dear Sir/Madame,
We are four British students currently studying for and A level in media studies. For part of the coursework we need to create a music video for a popular song.
We have chosen to use Lily Allens song 'The Fear', and for copyright reasons we have been required to contact the record company to ask for permission to use the song.
The video would only be used for examination purposes and will not be shown in public in any way, for example Facebook or Youtube. We would be extremly grateful if you would grant us permission to use this song.

Permission Email (2)
Monday, 27 September 2010
Permission Letter
Here is a copy of the email:
Dear Sir/Madam
We are four British students currently studying for an A-Level qualification in Media Studies. As part of the coursework we need to create a Music Video for a popular song.
We have chosen to use Lily Allen's song 'The Fear', and for copyright reasons we have been required to contact the record company to ask for permission to use the song.
The video would only be used for examination purposes and will not be shown in public in any way, for example YouTube and Facebook. We would be extremely grateful if you would grant us permission to use this song.
If we have contacted the incorrect department, could you please forward this e-mail onto someone who can answer our query.
We hope to hear from you soon and would appreciate your co-operation with this matter.
Kind Regards,
Georgia Day, Georgia Angove, Leila Robertson and Sarah Panzetta

Georgia Day