Strengths
The strengths of us using a Lily Allen song is that she has a very wide target audience, ranging from young teens to adults. This is because, even though her lyrics can be secually explicit, alternative versions are also used for a younger audience. This young audience are made up of young female teenagers who may use her as a role model often positively because her lyrics are very much from a woman's point of view in a male dominated medium. For an older audience, they can relate to the irony of the lyrics and like to feel that they have a sense of shared knowledge. Also, women can relate to her because her lyrics are from a feminist point of view.
A slightly older audience could also appreciate her wit in her lyric writing.
Weaknesses
One of Lily Allen's weaknesses is that already her rivals are threatening to eclipse her, as she's in a lot of competition with more women artists coming into the media. There is also a limited male audience when it comes to her lyrics and style of singing.
Opportunities
The opportunities that could come out of doing a Lily Allen video include the video being shown for an album release which then promotes the album and gets the video shown publicly. It could also coinside with a world tour of Lily Allen's. This way it gets shown to all her fans and promotes her music and quirky videos.
Threats
The threats are similar to the weaknesses in the sense that Lily Allen has a lot more competition in the music industry. There are many more female artists such as Florence and the Machine, Pixie Lott, Alexandra Burke, Katy Perry etc. Another artist could easily copy Lily Allen's style therefore causing her to become less popular as they would be a new upcoming artist.
By Leila Robertson
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