Institution Analysis

Television Provider Number of Households

Analogue terrestrial - 2,600,000

Virgin - 3,672,000

Sky TV - 8,900,000

Freeview - 9,700,00

Cumulative sales of Freeview boxes and IDTVs capable of receiving the DTT platform have reached 60 million, the organisation has announced, a figure equivalent to the population of the United Kingdom.
The figures come as Ofcom’s Digital Progress Report for the second quarter showed that take-up of digital television in UK households now stands at 92.7%, up by 2.9 percentage points year on year.

SKY Channels

MTV - Who else can get you this close to the stars? MTV gives you exclusive access, because when they talk, they talk to MTV first.

MTV Show - MTV Shows great entertainment! Comedy, reality and the usual MTV favourites all packaged into one channel.

The Box - The Box is the UK's freshest Music TV channel, keeping you up to date with the latest greatest tracks that everyone's talking about.

Magic - Discover new and unexpected guilty pleasures to sing along to. From pop perfection to beautiful ballads, Magic plays the music that makes you feel good.

Kiss TV - Kiss is always fresh and funky, living sexy with the best in urban music.

4 Music - 4Music brings you closer to the hottest artists around right now. If it's music news, latest playlists, video exclusives and great competitions you're after, 4Music has it all including live performances, interviews, documentaries and festival coverage. Plus catch Hit40UK as we count down the 20 biggest tracks of the week and find out the UK's official number one.

VH1 - VH1 provides the hottest celebrity interviews, live performances and the best in music-based entertainment, set to a soundtrack of the most stylish contemporary music around.

Q - Q embraces music from every genre – pop to rock, R&B to rap, and every video we play is chosen by our viewers.

MTV Classic - The very best of MTV music programming, playing all the tracks which have stood the test of time.

MTV Hits - If you're looking for non-stop, pure music, 24 hours a day, seven days a week, you'll be looking for MTV Hits.

MTV Base - When you're after the best new videos and exclusive interviews from the world of Hip-Hop, R&B, and UK Garage, check out MTV Base. It's got the lot.

Smash Hits - Is bursting at the seams with non-stop chart toppers from the world of pop.

Kerrang - Kerrang! is where everything 'rocks' – and life is always LOUD.

MTV Dance - MTV Dance has access to the biggest and best sounds around – so you can keep in touch with the hottest dance tracks available.

MTV Rocks - MTV Rocks is the channel for young, engaged, passionate gig-going fans; playing the best indie, rock and alternative music.

By Sarah Panzetta