Thursday, 6 January 2011
Introduction to Digipaks
Digipacks are a type of packaging for CD's. The main difference is the packaging, being made out of card rather than plastic. They are also a lot more spacious and give you more room to design an album cover on..
Digipacks have been established through out the digital revolution as a way to boost record sales by introducting a unique selling point to the customer. They were a licensed product privately owned by an American packaging company called 'MeadWestvaco' in 2000. The company sold their designs and trademark to manufatures worldwide.
There are many different ways a digipak can be layed out. Some digipaks may only hold 1 CD whilst other packs can hold up to 3 CD’s`. This is created by a series of folds and a long strip of card.
By Georgia Angove
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