S.W.O.T

Strengths
The strengths of us using a Lily Allen song is that she has a very wide target audience, ranging from young teens to adults. This is because, even though her lyrics can be secually explicit, alternative versions are also used for a younger audience. This young audience are made up of young female teenagers who may use her as a role model often positively because her lyrics are very much from a woman's point of view in a male dominated medium. For an older audience, they can relate to the irony of the lyrics and like to feel that they have a sense of shared knowledge. Also, women can relate to her because her lyrics are from a feminist point of view.
A slightly older audience could also appreciate her wit in her lyric writing.

Weaknesses
One of Lily Allen's weaknesses is that already her rivals are threatening to eclipse her, as she's in a lot of competition with more women artists coming into the media. There is also a limited male audience when it comes to her lyrics and style of singing.

Opportunities
The opportunities that could come out of doing a Lily Allen video include the video being shown for an album release which then promotes the album and gets the video shown publicly. It could also coinside with a world tour of Lily Allen's. This way it gets shown to all her fans and promotes her music and quirky videos.

Threats
The threats are similar to the weaknesses in the sense that Lily Allen has a lot more competition in the music industry. There are many more female artists such as Florence and the Machine, Pixie Lott, Alexandra Burke, Katy Perry etc. Another artist could easily copy Lily Allen's style therefore causing her to become less popular as they would be a new upcoming artist.



By Leila Robertson

Permission Email

In order to create a music video we have been required to send an e-mail to the record company asking for permission to use the song we decided to do. The sone we have decided on is 'The Fear' by Lily Allen and the record label is EMI. This has to be done for copyright issues therefore our video will not be uploaded to file sharing like Youtube as this will be compromising the educational purpose of the module.

This is a copy of the email I sent:

Dear Sir/Madame,

We are four British students currently studying for and A level in media studies. For part of the coursework we need to create a music video for a popular song.

We have chosen to use Lily Allens song 'The Fear', and for copyright reasons we have been required to contact the record company to ask for permission to use the song.

The video would only be used for examination purposes and will not be shown in public in any way, for example Facebook or Youtube. We would be extremly grateful if you would grant us permission to use this song.

If we have contacted the incorrect department, could you please forward this e-mail onto someone who can answer our query.

We hope to hear from you soon and would appreciate your co-operation with this matter.

Kind Regards,

Georgia Day, Georgia Angove, Leila Roberston and Sarah Panzetta

Georgia Day

Permission Email (2)

After I sent the first permission email I received an email back from the company, however I had sent the email to the wrong part of the company. I emailed them back asking if they could possibly forward the email onto the correct part of the company.




Georgia Day

Permission Letter

In order to create a music video we have been required to send an e-mail to the record company asking for permission to use the song we have decided to do. The song we have decided on is 'The Fear' by Lily Allen and the record label is EMI music. This has to be done for copyright issues and therefore our video will not be uploaded to file sharing networks like YouTube as this will be compromising the educational purpose of the module.

Here is a copy of the email:

Dear Sir/Madam

We are four British students currently studying for an A-Level qualification in Media Studies. As part of the coursework we need to create a Music Video for a popular song.

We have chosen to use Lily Allen's song 'The Fear', and for copyright reasons we have been required to contact the record company to ask for permission to use the song.

The video would only be used for examination purposes and will not be shown in public in any way, for example YouTube and Facebook. We would be extremely grateful if you would grant us permission to use this song.

If we have contacted the incorrect department, could you please forward this e-mail onto someone who can answer our query.

We hope to hear from you soon and would appreciate your co-operation with this matter.
Kind Regards,

Georgia Day, Georgia Angove, Leila Robertson and Sarah Panzetta



Georgia Day