Changes To Props And Costumes

Red Carpet - Due to terrible weather conditions we were not able to fim in London so had to re-think our idea of a red carpet and used shots of Leila walking around Brentwood instead,

The Mirror - We had originally thought that the line 'I looked in the mirror' was about a glass mirror. It wasn't until we looked into the lyrics more that we realised she was referring to the news paper.

Prom Dress - We changed the idea of a purple prom dress to a more modern but still equally smart black dress.

Changes to Locations and Settings

Due to the adverse weather conditions over the period that we had planned to film, changes had to be made to our locations and settings. Originally we had planned to film at Lecister Square in London as this would have been our ideal location. We also wanted to film landmarks in London such as the London Eye, Big Ben and the Houses of Parliment.

However as the trains were not running when we had planned to film we had to reconsider our original locations.

In the end we decided to film at Leilas house and just used different parts of the house which were suitable to fit the style of our music video. Aswell as this we also filmed Leila (our main character in the music video) walking up the road and walking along Brentwood highstreet. We also filmed Leila eating a burger in McDonalds which we will be editing and adding to our music video.

Although it was a dissapointment that we could not use our original Locations and Settings we believe that the Locations and Settings we chose in the end were appropriate for our music video.

By Sarah Panzetta

Ancillary Task - Digipak

the front cover

the middle (left)

the middle (right)

the back

I've used black and white pictures to keep it simple against the bright pink layout. I've put a picture of Leila on the front so people would recognise it straight away, and hopefully the colour coding of pink will attract the target audience of females (aged between 16 - late 20's). I think it's more effective having the same layout on each page and the same style pictures. The middle (right) page is an image of where the video of 'The Fear' is set. 

I've also linked the digipak with the magazine advert (the same image) so if people see the advertisement they'll recognise the same image and know what to look for when puchasing the digipak / album / single.

By Leila Robertson

Ancillary Task - Magazine Poster

I created this poster for magazine advertising. I chose girly colours to attract the target audience and used bold, striking text to get the readers attention. There's a large image of Leila behind a guitar, which links into the music genre and the fans would recognise who it is. It gives information of when the single is available too. I think Lily Allen would be advertised in magazines such as Heat, Hello, Now, More, Cosmo etc. Perhaps in younger magazines too.


By Leila Robertson

Diary Of Shooting

Unfortunately our filming was seriously delayed due to snowy conditions we had during late November and throughout December. Also, with train disruptions it wasn't possible for us to travel to London to film in Leicester Square like we had planned to, instead we had to film locally, which was disappointing but we knew we had to get our filming done as soon as possible.


Friday 3rd December 2010
We filmed the first of our scenes at Leila's house today, we didn't have much time so we did as much as we could. We filmed her walking up the road and walking along Brentwood highstreet. She was also filmed eating a BigMac from McDonalds which is seen in the music video. Sarah, Georgia Angove and I filmed this in Brentwood high street.


Monday 20th December 2010
The rest of our filming was completed today, it was supposed to be done at an earlier date however we had to rearrange because of the snow throughout earlier December. There's still some snow on the ground today but all the filming we had to do was inside Leila's house.


By Leila Robertson

Pitch Script

Pitch Script

Our initial ideas for our music video were:

·         Young teenage girl as the main character, also to appear to be the artist.

·         Film in London as it is a very recognisable place, we want to film in Leicester Square as that is where all the major premieres are held and a lot of famous people are seen there.

·         The outline of our video is that the character does not want to be dragged into all the infamous qualities of show business like the lyrics in the song suggest.

·         We will be juxtaposing the two ideas of being famous and not being famous, such as the use of money and a fur coat that symbolises being rich and wealthy, and then not being famous her turning up to a premier and no one being there and even the paparazzi not taking any notice of her.

·         We also want to keep Lily Allen’s kooky style of her already existing videos and her  fashion style in our video so we will be using props and costumes you may not see normally in a music video but because of our genre and use of artist we can use these as our target audience will recognise the frank use of the props as they are seen in so many of her other music videos.

Costumes

I made this moodboard to show the different styles of Lily Allen. It's obvious she wears a lot of jewellery and accessories which we will include in our music video to stick to the correct theme. We are also including bright colours which are signature to Lily's fashion sense. She mainly wears little summer dresses and has had vibrant hair in the past, which is the look we are going to use. Here's a few examples of what pictures have influenced our costume decisions for our music video:








By Leila Robertson