2.What are codes and conventions?
A way of constructing meaning in media texts.
Can be divided into two separate categories: Technical and Symbolic.
Technical: - How equipment and technology are used to construct meaning. - Camera – different angles, shots… - Editing – pace, style… - Sound – Diegetic / Non-diegetic, genre...
Symbolic: - Meaning created beyond what is obvious to see. - For example, specific facial expressions. - Mise-en-scene.
3.The reason for codes and conventions…
Codes and conventions are a firm set of rules / way of doing things.
Can slowly adapt.
Shouldn’t be challenged on too great a level.
The reason for them:
1 st , it allows the audience to become familiar with a certain genre as they become accustomed to seeing certain things.
2 nd , it ensures that a certain text works well and fits into it’s genre.
4.Codes and Conventions specific to Music Videos… >>>
5.Styles of Music Video
Music video’s can be categorized in terms of style.
These are:
Performance – Band / artist playing.
Narrative – Includes story.
Mixture – Both performance and narrative based.
Cameo – Band / artist features in the narrative but doesn’t perform. (Foo Fighters)
Animation – Digitally (flash) / Stop-frame.
6.Camera
Variety of shots depending on the style
A lot of CU’s (especially in performance music videos). - Perhaps even ECU of lips, guitar strings being strummed, etc…
Crane shots – hovering over stage.
Low-angles.
LS and ELS.
Pans / tilts – move from different performers.
Tracking.
7.Editing and Sound
There are many different editing techniques used in music videos.
Music videos usually feature jump cutting.
Footage is usually edited to match the music.
Split-screens / CGI
Choosing to include Diegetic sound.
Change in levels of sound.
8.Mise-en-scene
The mise-en-scene can vary greatly depending on the genre of music and the type of music video.
Props – performance equipment, band merchandise.
Costume – certain outfits.
Location – concert halls, venues, streets…
Facial expressions.
Georgia Angove
Thursday, 21 October 2010
Inspirations/ Influences
Our main Inspiration for our theme of the music video was the lyrics in the song; they are all about how people who are famous shouldn’t be dragged into all the glamour and materialistic ways.
In our video our main character will be showing how not to fall into the worldly environment of the media in a humorous way.
Our main influence for our music video is actually Lily Allen’s music video’s they are all extremely bright and colourful and show her personality off well. We wanted to portray this in our video as well. Her videos are also really random and include things that sometimes have nothing to do with the video; however we did not want to make the video completely random as we did not want to confuse the audience and we want them to know what the song is about.
The video also contains a lot of miming and we want to replicate that, however this depends of the acting quality of the person we pick to act the main character. The style in Lily Allen's videos is all very ‘poppy’ and stylish and we also want to collaborate that into our video. The kind of clothes Lily wears is colourful dresses and cute styled clothing. The actress we are using in the video will wear clothes like this to portray the image we are trying to get across.
Another influential artist was Kate Nash as her videos are also random and extremely colourful and also appeal to the same target audience as Lily Allen.
Georgia Day
In our video our main character will be showing how not to fall into the worldly environment of the media in a humorous way.
Our main influence for our music video is actually Lily Allen’s music video’s they are all extremely bright and colourful and show her personality off well. We wanted to portray this in our video as well. Her videos are also really random and include things that sometimes have nothing to do with the video; however we did not want to make the video completely random as we did not want to confuse the audience and we want them to know what the song is about.
The video also contains a lot of miming and we want to replicate that, however this depends of the acting quality of the person we pick to act the main character. The style in Lily Allen's videos is all very ‘poppy’ and stylish and we also want to collaborate that into our video. The kind of clothes Lily wears is colourful dresses and cute styled clothing. The actress we are using in the video will wear clothes like this to portray the image we are trying to get across.
Another influential artist was Kate Nash as her videos are also random and extremely colourful and also appeal to the same target audience as Lily Allen.
Georgia Day
Mood Board
I have included these pictures in our mood board as this is what we are including in our music video, as you can see all the pictures included are bright and colourful and this is what we want to be included and the main theme of our video. We want our video to stand out and be bold and charismatic just like Lily Allen.
Georgia Day
Intended Audience - Sarah's Profile
We feel that our target audience would mainly be girls of a similar age to us. We took some information from Sarah's facebook profile, picking out the key information there. Leaving us with a perfect example of her as a viewer. Hiya! :)
I'm Sarah, Saz to my best friends though. I'm 18 and currently Studying Media Studies, English and Film Studies at A Level. I'm middle class and live at home with my mum, dad and two cats :). The sort of music I listen to is Lily Allen, The Saturdays and Usher. I love going to gigs with my friends and recently we all went to see Katy Perry in London. Was so good :D. I love going to the cinema with my friends, especially on Orange Wednesday's when it's half price. We went to see Charlie St Cloud and Easy A this month, they were brilliant! My favourite shops are Topshop and River Island, and I'm always buying new clothes. I'm always on my laptop, and can always been found on facebook and twitter!
Georgia Angove
Sunday, 17 October 2010
Story Board
This is our original story board, produced in early November 2010. The story board shows which scene it is, how long the scene is going to last and whether it starts with a cut / dissolve or fade. There's a box for a quick sketch for an idea of how we want the scene to look. Then there's further information to fill in such as the shot size, camera angle, lighting, colours in frame, setting, props costume and sound. These are all very important when filming, and the story board's make it much easier when it comes to filming as you can track back on what scenes you need to film and which order it's going in. It's a good way not to lose you're clever ideas.
By Leila Robertson
Monday, 11 October 2010
Lily Allen
Lily Allen (born 2 May 1985) is an English recording artist, talk show host, and actress. She is the daughter of actor and musician Keith Allen and film producer Alison Owen. In her teenage years, her musical tastes evolved from glam rock to alternative. A year later, Lily abandoned school to concentrate on improving her music. After this, she created several demo songs, and near the end of 2005, created a profile on MySpace, where she made her recordings public.
A contract was signed with label Regal Recordings, as the people watching her videos rose in thousands. In 2006 Lily began working on her first studio album and her first single Smile, reached number one in the singles chart in July.
Her debut record, Alright, Still, was well received on the international market, selling over 2.6 million copies and brought Allen a nomination at the Grammy Awards, BRIT Awards and MTV Video Music Awards. She then began hosting her own talk-show, Lily Allen and Friends, on BBC Three.
Her second major album release, It's Not Me, It's You, was a big shift in the genre she had previously gone for. The album had more of an electro feel to it rather thatn the ska feel from her first one. The album made it to number 1 on the UK Albums Chart. From this album came the popular hit singles 'The Fear' and 'Fuck You'. In August she announced her pregnancy and began a break. Earlier she has discussed plans to write for other artists, launch a record label and open a fashion rental shop during her break. This is yet to happen.
Georgia Angove
Codes and conventions of a Music Video
In order to create a music video to the best of our ability, we must take into account and understand the codes and conventions of a music video. It is a way of constructing meaning in media texts and can be divided into two separate categories which are Technical and Symbolic. Firstly technical, which is how the equipment and technology are used to construct meaning. For example;
The Camera – Different angles and shots
Editing – Pace and style
Sound – Diegetic /Non diegetic and genre
Secondly Symbolic which means what is created beyond what is obvious for us to see.
For example;
Specific facial expressions
Mise-en-scene
There are many reasons for codes and conventions. Firstly codes and conventions are a firm set of rules and can slowly be adapted but shouldn’t be challenged on too a great level. The reason for theses codes and conventions is because it allows the audience to become familiar with a certain genre as they become accustomed to seeing certain things. As well as this it ensures that a certain text works well and fits
into its genre.
There are different styles of music videos and they can be categorized in terms of style. These consist of Performance - the band/artist playing, Narrative – Including the story, Mixture – Both performance and narrative based, Cameo – Band/artist features in the narrative but doesn’t perform, and finally Animation – Digitally/Stop-frame.
By Sarah Panzetta
The Camera – Different angles and shots
Editing – Pace and style
Sound – Diegetic /Non diegetic and genre
Secondly Symbolic which means what is created beyond what is obvious for us to see.
For example;
Specific facial expressions
Mise-en-scene
There are many reasons for codes and conventions. Firstly codes and conventions are a firm set of rules and can slowly be adapted but shouldn’t be challenged on too a great level. The reason for theses codes and conventions is because it allows the audience to become familiar with a certain genre as they become accustomed to seeing certain things. As well as this it ensures that a certain text works well and fits
into its genre.
There are different styles of music videos and they can be categorized in terms of style. These consist of Performance - the band/artist playing, Narrative – Including the story, Mixture – Both performance and narrative based, Cameo – Band/artist features in the narrative but doesn’t perform, and finally Animation – Digitally/Stop-frame.
By Sarah Panzetta
Evaluation of AS Blog
During my AS blog for our thriller, our strengths included our storyboard and most posts on our blog including our initial ideas, our character choices and our film poster:
These were our strong points as we put in a lot of detail and we included images so its visual. Our poster was very effective as we used a screenshot from our video and put a quote from it across the top. Our other strengths were our textual analysis essays.
We found that throughout our AS blog, we realised that we should of timed our blog posts more efficiently as when it came to evaluating our thriller video we only just made the deadline. However, we completed our storyboard quickly so we got to film straight away and get our thriller edited quickly.
By Leila Robertson
These were our strong points as we put in a lot of detail and we included images so its visual. Our poster was very effective as we used a screenshot from our video and put a quote from it across the top. Our other strengths were our textual analysis essays.
We found that throughout our AS blog, we realised that we should of timed our blog posts more efficiently as when it came to evaluating our thriller video we only just made the deadline. However, we completed our storyboard quickly so we got to film straight away and get our thriller edited quickly.
By Leila Robertson
What is a music video?
A music video is a short film or video that accompanies a complete piece of music/song. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Music videos play an important part in the construction of the band/singer's image, which is then used to 'sell' the products of the artist.
'A short, moving image product, shot for the express purpose of accompanying a pre-existing music track and used to encourage of sales of the music in another format.'
Andrew Goodwin wrote a book about the rise of MTV which came out in 1992..
He indenftified a number of key features, which distinguish the music video as a form:
* There is a relationship between the lyrics and the visuals with visuals illustrating, amplifying or contradicting the lyrics.
* There is a relationship between the music and the visuals (again with visuals illustrating , amplifying or contradicting the music).
* Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock).
* There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
* There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras etc).
* There are likely to be intertextual references, either to other music videos or to films and TV texts.
Georgia Angove
'A short, moving image product, shot for the express purpose of accompanying a pre-existing music track and used to encourage of sales of the music in another format.'
Andrew Goodwin wrote a book about the rise of MTV which came out in 1992..
He indenftified a number of key features, which distinguish the music video as a form:
* There is a relationship between the lyrics and the visuals with visuals illustrating, amplifying or contradicting the lyrics.
* There is a relationship between the music and the visuals (again with visuals illustrating , amplifying or contradicting the music).
* Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock).
* There is a demand on the part of the record company for lots of close ups of the main artist/vocalist.
* There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras etc).
* There are likely to be intertextual references, either to other music videos or to films and TV texts.
Georgia Angove
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